Digitalization: A Wave of Opportunities

Temasek Polytechnic Final Year Project Client: SICC

Almost anything and everything can happen with the touch of a finger. Newspapers

have gone digital and slowly, more and more jobs are taken over by robots. Times

have changed and technology has advanced, almost becoming one with the human

self.

Convenience, efficiency and accuracy, the advantages of going digital outweigh the

disadvantages. Taking the step from the traditional ways of handling a business,

digitalization gives a company or organisation a clear advantage when compared to

others. Things get done better, faster and cheaper than those who don’t.

Going digital saves lots of money and can reach more people at a time. With social

media platforms and its ever-increasing number of functions, going digital allows a

business to interact with its customers more effectively. Through the ideal

engagement with consumers, digitalization also helps businesses convert their

followers into buying their products. Going digital truly is a win-win situation.

With more and more businesses looking into going digital, understanding consumer

needs and methods to strategically cater to them are no longer a hassle.

Digitalisation allows for businesses to keep up to date in this rapidly changing

business landscape.

Aiming to demystify the buzzwords surrounding digitalization, SICC’s Digitalization

Interest Group provides members with information that assists them in maximising

gains from going digital.

“It has helped me widen my network, not only through meeting the other members of

the group but also guest presenters,” said Adrian Guttridge, CEO of FutureRidge Pte

Ltd, member of SICC’s Digitalisation Interest Group.

Relevant topics such as artificial intelligence (AI) and social media marketing are

discussed during meetings to keep members updated on the latest trends and

changes in the sector. Through experienced industry players, members get to learn

new and applicable tactics that can be applied to their own. These skills and

initiatives shared not only benefit the members but also the wider business

community.

Change is inevitable and there is always a certain relief that comes out from

accepting it. Together with SICC, we can all work towards a savvy and smart nation.